Well, that didn't take long. It has only been half a year since Tantus introduced its Super Soft C-Rings, but already they are among the company's top 10 best-selling products. That's the Hall of Fame of products, which generally take some time to build up a following.

"We knew before launching the Super Soft C-Rings that we had a winner, because our product testers told us that they are vastly more comfortable than other rings on the market," said Tantus CEO Michael Blacksmith. "What's surprising is how quickly it has taken off. You can find cheaper cock rings on the market, but the feedback we're getting is that comfort and safety are driving purchase decisions."

Tantus is known for using its own proprietary blend of ultra-premium silicone with no phthalates or heavy metals - or the health problems that come with those toxins. The hypoallergenic material is boilable, bleachable and can even be cleaned in a dishwasher. With proper care, Tantus products last a lifetime.

"I don't think most guys can delude themselves into believing that just because something is endorsed by a porn star that it's a better product," said Blacksmith. "We've raised awareness that body safe materials are important, and our sales reflect that the message has been received. I just have to thank all the retailers and distributors that we work with for helping us explain that point of differentiation to their customers."

Tantus has a robust lineup of new products on the horizon, and the Super Soft C-Rings have set a new standard for success.